"Conspiracy theories aren't necessarily powerful because they make sense, they are powerful because they affirm a set of beliefs somebody already has. Believers know the "truth" and there are others working against the, trying to "dupe" them. There was the one about the CIA assassinating Bob Marley.
Weill adds that varying theories have a through line - they present an in-group versus out-group narrative. Lost in the 20-month discussion of Irvings flat-Earth theory were the other conspiracies he espoused during that time. and it is a very conspiracy-steeped community where people don't just believe in Flat Earth, they believe in a variety of fringe beliefs." People who belief in the Flat Earth Theory hold the conviction that the earth is flat and not round. "It is often a very religious culture, a lot of people are quite evangelical, but it doesn't need to be there is nothing inherently religious in Flat Earth theory," Weill said. Flat Earthers now have their own theories to explain how the flat world works, as Weill discovered while embedded in the Flat Earth community, researching for her book. That attitude has evolved over the years. Flat-Earther origins go all the way back to the 1830s, when one man decided he personally needed to see that the earth was round to truly believe it. But "Flat-Earthers" have been around much longer.
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